The rooters company was created from the rather pragmatic idea and need of some full-time scientists to also use their research for innovative, high-quality and, above all, sustainable solutions to modern problems. The first project went to the root of the problem of the environmentally unfriendly leather tanning process, going completely “back to the roots” – rhubarb roots. For everyone involved is was extremely important right from the start to act in a way that was as environmentally friendly as possible, while at the same time guaranteeing a high quality product. Little by little a distinctive consciousness was formed for utilising natural cycles, not only in the production process itself, but also in terms of subsequent processing and waste disposal. Europe and Germany in particular, rapidly turned out to be the perfect production location when it came to a high standard of quality. It offers good regional infrastructure which can and should be optimally integrated economically. When processing the final product a great deal of value is placed on joint consensus, right from the beginning. This continuously results in another important cycle, that of a well-functioning and mutually supportive network with similar demands and beliefs. From top designers to dedicated cosmetic companies and manufacturers of organic cleaning agents – there is no limit to creative ideas. Against this backdrop, rooters is a company that is constantly looking for new partners, new ideas and new paths to a shared future.